I was asked to concept and create a logo for an Equity, Diversity, and Inclusion group within Banfield called "Next Gen". Naturally, the Star Trek logo came up, and the idea of a space theme was one I very much liked. Growing up I had a framed picture of planet earth, with all the Apollo Mission patches around it and spent many vacations riding Spaceship Earth at Epcot Center.
That was all the inspiration I needed as I created these designs. An initial sketch was sent over to get approval on the direction and from there, a few rounds of revisions where the logo was progressively simplified and cleaned up. While I love some of the earlier, space ship / futuristic versions, I think for the EID group, the arrived at, simplified version works best.
![](https://cdn.myportfolio.com/b046f4e0eb7974afa5b23b90ef8e3c53/4fe6e3df-cb2c-4c51-b247-8aab578b954c_rw_3840.jpg?h=f75900c3d3ea19e4aee6cf7613d2851b)
![](https://cdn.myportfolio.com/b046f4e0eb7974afa5b23b90ef8e3c53/b5d43dc1-9bb3-4686-a863-d568db4b038f_rw_3840.jpg?h=446c5c8e192fdaf50d62a61f5b4bcdc4)
![](https://cdn.myportfolio.com/b046f4e0eb7974afa5b23b90ef8e3c53/680adda9-7087-4a5b-b3b3-1a429cd3cb63_rw_3840.jpg?h=df60ea81617b194e78e7b87da851aa0e)
![](https://cdn.myportfolio.com/b046f4e0eb7974afa5b23b90ef8e3c53/b7f3c1e7-f24d-4712-a062-24435c90ecae_rw_3840.jpg?h=cdf57799df2a82d8787eca23473f2fb0)
![](https://cdn.myportfolio.com/b046f4e0eb7974afa5b23b90ef8e3c53/c0c4740e-d1ea-4275-8d17-c6f311256c66_rw_3840.jpg?h=4d88b39e7ba51f184063e79357c9d091)
![Version 1](https://cdn.myportfolio.com/b046f4e0eb7974afa5b23b90ef8e3c53/013a2c1d-5eab-442a-8c62-bcb1f4e2f9dc_rw_1200.png?h=3a116e8c003bf993fe6fe340a5d42019)
Version 1
![Version 2](https://cdn.myportfolio.com/b046f4e0eb7974afa5b23b90ef8e3c53/01e5a65a-0576-4d52-b720-6d7466e5ca19_rw_1200.png?h=bf78a0c52404cc017a2eb11444f4b4e2)
Version 2
![Version 3-A](https://cdn.myportfolio.com/b046f4e0eb7974afa5b23b90ef8e3c53/2c4dee9c-3ec8-4ae0-96b6-05bc423d60f0_rw_1200.png?h=71d1d5868faff8ef72950cbaacabafee)
Version 3-A
![Version 3-B](https://cdn.myportfolio.com/b046f4e0eb7974afa5b23b90ef8e3c53/bee7b9f8-a10d-4999-a043-0e3469081553_rw_1200.png?h=767b43c068e3dabd71dd23241c69ed6c)
Version 3-B
![](https://cdn.myportfolio.com/b046f4e0eb7974afa5b23b90ef8e3c53/de6b61eb-4076-4244-ab33-b979050a9a45_rw_1200.png?h=39f452e1fe9f3c844526af86813d9263)
![](https://cdn.myportfolio.com/b046f4e0eb7974afa5b23b90ef8e3c53/39e8945f-c91f-4b6e-9328-9d0cb62b8b6b_rw_1200.png?h=ebb5e18a95873f012758174d32f92d6c)